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For those wondering, like me, even after reading the article:
Hasbara was formally introduced to the Zionist vocabulary by Nahum Sokolow.[1] Hasbara (Hebrew: הַסְבָּרָה) has no direct English translation, but roughly means “explaining”. It is a communicative strategy that “seeks to explain actions, whether or not they are justified”.
So it’s basically propaganda or misinformation transmitted by Israeli actors.