While I am quite excited about the Walton Goggins-infused Amazon Fallout series, the show debuted some promo art for the project ahead of official stills or footage and…it appears to be AI generated.
My guess is that AI’s first big victim for graphic design will be stock art. Previously, crap like that background asset would just be stock purchased from Getty or Adobe stock. Now it can be generated.
I’m already starting to use it instead of paying for bullshit licenses.
The fun part here though is they dont have copyright on that art. If any of the “stock AI footage” becomes iconic, its public domain.
Dicey spot for a studio to be in, but it does save some bucks, so they are plowing ahead.
You should consult with a lawyer first. The amount of misinformation circulating on the Internet about how AI art is all public domain is enormous. That recent court case (Thaler v. Perlmutter) that made the rounds just recently, for example, does not say what most people seemed to be eagerly assuming it said.
Neither do they have copyright of the stock art they used to purchase. The complete piece, however, including pip boy, is not AI generated. Someone put this together, put effort into it, which easily qualifies it for copyright protection, even if the background is AI generated instead of bought stock art.
I don’t even mind the use of AI art in this context, but the fact that they couldn’t be bothered to do a little touch-up speaks a lot to the quality that can be expected from their show.
Their absolute mangling of the Wheel of Time tells me exactly what to expect from this show.
The LOTR show that they spend a cool billion on is awful as well…
That means no copyright- woohoo go nuts!
Quoting the U.S. Copyright Office’s own guidance:
In other cases, however, a work containing AI-generated material will also contain sufficient human authorship to support a copyright claim. For example, a human may select or arrange AI-generated material in a sufficiently creative way that “the resulting work as a whole constitutes an original work of authorship.” Or an artist may modify material originally generated by AI technology to such a degree that the modifications meet the standard for copyright protection
Don’t go nuts.
YANAL
WANALS
I’m a little skeptical that it’s AI generated because a lot of those details could be the result of kitbashing, which is especially common with concept art (here’s an example from Guild Wars 2). It could be they just grabbed a piece of concept art, slapped some promo stuff on top of it and called it a day. That said, considering how much of a hard-on Hollywood has for AI, I wouldn’t put it past them to generate promo art with an AI.
I wasn’t planning on watching it anyway, but I wanted to throw in my two cents.
That’s clearly not kitbashing, when you have a car completely backwards and don’t even bother to fix it. Why would the perspective be mostly correct yet be backwards? You’d have to pull from two sources that had a) the exact same art style, b) have the same perspective, yet c) have one of the cars be backward. And finally d) not give a shit about it to correct it.
The red car literally looks like it’s backwards lmao
Sad
