- cross-posted to:
- worldnews@lemmygrad.ml
- cross-posted to:
- worldnews@lemmygrad.ml
The French government is allocating €200m (£171.6m) to destroy surplus wine and support producers.
It comes amid a cocktail of problems for the industry, including a falling demand for wine as more people drink craft beer.
Overproduction and the cost of living crisis are also hitting the industry.
Most of the €200m will be used to buy excess stock, with the alcohol sold for use in items such as hand sanitiser, cleaning products and perfume.
To avoid price collapse and still sell it they could create a generic label to bottle it under and export it. They could probably sell it near the original price in the US with a good marketing campaign.