- cross-posted to:
- news@lemmy.world
- globalnews@lemmy.zip
- cross-posted to:
- news@lemmy.world
- globalnews@lemmy.zip
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Yeah… actually reading the article, it sounds like it is mostly annecdotes about salespeople who are bad at their jobs.
One afternoon, he strolled into his local dealership and asked to test drive the BMW i3, a small, sporty car with a range of up to 150 miles. The salesperson stopped him. “You can’t drive that car on the highway,” Young recalls the salesperson saying, explaining that the car couldn’t go over 45 miles per hour.
I don’t know the BMW lineup, but that sounds like someone skimmed the literature and conflated the max speed of a BEV with the electric range of a PHEV’s battery.
Initially, Richards was hoping to buy an F-150 Lightning, but the truck was back-ordered. The salesperson could only get him an expensive trim that came with a high dealer markup.
Limited supply and normal dealer upselling.
The one annecdote that DOES seem “right” to me is
Dealers may have less economic incentive to sell electric vehicles. Buzz Smith, a former Chevrolet car salesman who now helps train dealers to sell EVs, says it can take much longer to sell an electric car than a gas-powered one. A gas car, he said, might take no more than an hour in a single visit to sell, yielding a tidy commission.
But for electric vehicles, “it was usually four visits, an hour each, before they would buy the EV,” Smith said. Customers want to make sure they understand the technology, how to charge it and more. “So I’m volunteering to take a 75 percent pay cut — and no salesman wants to do that.”
And that is 100% accurate. People (think they) understand ICE cars and generally know what car they want. When I bought my current car, I had it narrowed down to two vehicles. It was go in, do a test drive, and then head to the other dealer. End of the day I had my car. The extent of my conversation with the salesperson was to ask about the headlights and it ended up just being “So can I just turn the car on, turn it off, and check if the lights are still on?”. Because salespeople are generally idiots if it isn’t the top of the line model.
With BEVs? I am the kind of person who does his own research. The extent of my conversation with a dealer when I tried to buy one last year was “So can I give you my number to call me when you have this or next year’s model in stock? No? Okay…”. But people are going to have questions.
Which gets to the other aspect. Dealerships have been spoiled with the past few years of shortages and low interest rates. Cars sold themselves and people would gladly pay insane mark-ups for the luxury of being able to buy one. But shortages are mostly a thing of the past and interest rates are insane. So people aren’t going to run around with a sack of cash and hope they can finish the sale before anyone realizes they only paid 150% on the undercoating.
They are going to have questions and need to be told why one car is better than another.
And when all you care about is sales per hour? Why waste time?
As an aside. Apparently the latest “hip” way to shop for cars is to use a Broker website. Similar to the logic of Carmax back in the day where you are paying a bit more for the peace of mind of not having to deal with a negotiation. But, because of insane upselling from dealers, it actually comes out comparable or even cheaper. Found out about them in between wanting to buy a BEV and deciding to wait until the '24 or '25 models for a few improvements, but from limited testing, it actually seems legit.
The power Dealerships have in the US is wacky. They look at auto sales as a way to fuel their service sales - vehicles with half the moving parts (ev’s) don’t appeal nearly as much in that angle. And Tesla really pissed them all off mightily by sidestepping the entire dealer system, leading to a hilarious situation in Texas where deliveries (still, iirc) to Texans can’t just happen at the Tesla outlet - you can’t walk in and walk out with a car, it has to come across state lines. https://www.businessinsider.com/tesla-texas-cars-ship-out-of-state-sell-texans-2021-6
Texas fucked Tesla around, so Tesla built a factory there… and it continues lol. Dealers have a lot of power.
Like most things tesla, they also demonstrate the benefits of those regulations.
The cars you see at the tesla stores are, theoretically, the best of the best. So… the ones where things sort of fit together and you can part them outside in the rain.
The ones that get delivered direct to you? Those are the ones with that tesla seal of approval and all their wonderful wonderful build quality problems. So you are either buying THAT specific car or no car at all. As opposed to getting a different car on the lot or a different trim or whatever.
But, because that car has been delivered to you after you already ordered it? Backing out gets a lot harder. Same with saying “Okay, I am going to need to replace that windshield anwyay so how about you either increase my service coverage or take the price of repairs off the bill?”. And being able to compare it to other cars goes a long way toward spotting the obvious defects.
And most dealerships are associated with at least one used car dealership. That is why trade-ins work and are often a case of just leaving the keys with them when you leave. As opposed to needing to coordinate with a third party which adds even more pressure to accept the car where the door doesn’t really close.
Dealerships are INCREDIBLY predatory and one of the best examples of “late stage capitalism”. But the “tesla model” very much demonstrates why there are reasons to salvage the dealership model rather than burn it to the ground.
The cars you see at the tesla stores are, theoretically, the best of the best. So… the ones where things sort of fit together and you can part them outside in the rain.
oof, hadn’t even considered the bait and switch opportunities. yuck.
yet another reason to live musk free
This is bullshit, unless you have actual stats. Yes, a few years ago Tesla had quality issues for their hand made cars and when they were scaling up for the first time. However they put a lot into getting better and it’s really not the same mess.
I have no idea how they compare to others but they’re much better than they were. I recently bought one and even knowing common issues and walking the lot, I didn’t see anything anywhere
Apparently the latest “hip” way to shop for cars is to use a Broker website.
I’ve been using a car broker for a decade now and can confirm that it is indeed the best way to buy a car. You can tell them generally what you’re looking for, they’ll line up 3 or 4 models for you to compare. You go to one location to check them all out at the same time, and they handle everything else. You never have to go into a dealership at all. It’s amazing.
Fact is that a dealership shouldn’t be a REQUIREMENT to sell a car.
I thought these are the ‘Free Market Capitalism’ sort of people. What are they afraid of?
As with most things, “free market” is what they demand when they don’t get have access to the market or can’t command the whole market.
Once they have access or enough of a percentage to set the prices, suddenly the best thing is high barriers to entry and whatever else will help them maintain inelastic demand.
Many of the laws blocking direct to consumer sales of automobiles are old; literally dating back to when automobiles themselves were new. In many places those laws have been updated but that means we need to add nuance.
I live in Wyoming so that’s the first example I’ll use. Our law was updated in 2017 to allow direct to consumer sales -IF- the manufacturer hasn’t previously sold new vehicles in the state using dealerships. So a company like Tesla or Rivian can sell directly to a consumer while the more traditional brands such as GM or Ford can’t EXCEPT…
“A direct sale manufacturer shall not include an affiliate or wholly owned subsidiary of a manufacturer’s line make that is presently sold or has previously been sold in this state through a new vehicle dealer.”
So for example Ford can’t direct sell any of its regular products here but they could direct sell things from their Troller brand. GMC can’t direct sell you a Terrain but they could direct sell you a Baojun.
So here in Wyoming it can be done by nearly any new auto manufacturer and the existing ones can also do it IF they’re willing to use a Brand that has never seen sold here new by a dealership.
In other States, like Colorado, they allow DtC sales but ONLY "…if the manufacturer makes only electric motor vehicles and has no franchised dealers of the same line-make. " So the normal auto manufacturers can’t do DtC at all UNLESS they get rid of all their In-State dealers but companies like Tesla and Rivian can do it no problem.
You can look at this pdf, last updated in 2019, for a state by state breakdown.
A ton of dealership money comes in due to their service side. For all electrics there’s no oil change. Brakes last ages. Fewer parts to break down. Etc. Dealerships will lose a ton of money on service work, including missing out on selling a new vehicle to a current customer that comes in for an oil change.
Also, almost no one should buy a Ford lightning. Only people that use it like a car and not a truck, but want to look like a truck owner.
What are they afraid of?
Being forced to sell less profitable product. Somebody has to do it. But they’ll be damned if it’s going to be them.
Hopefully people will wise up and stop preventing consumers from buying direct.
Removed by mod
Thats opposite my experience.
Some dealerships are better than others, but in my experience of buying a car in the last year, most dealerships are oblivious to EVs and the majority of the rest are hostile. Even if dealerships know anything about EVs, many are looking at the lack of EV maintenance and see disappearing recurring income for oil changes, etc
It seems this is mostly applying to rural dealerships that sell American brands
