If you, like me, live in the EU, Facebook is now entirely clamping down and forcing free users to make their personal data available for monetization.
Attempting to access any Facebook domain and perhaps also other meta products will redirect you to the following prompt with a choice between either accepting the monetization of your user data, or coughing up a region-dependent monthly subscription fee: base (for me ~10€) + an additional fee (~7€) for each additional facebook or instagram account you have.
Now, the hidden third option. At an initial glance, it seems like there is no other option but to click one of the buttons - however, certain links still work, and grant access to important pieces of functionality through your web browser.
If anyone has information to add regarding Facebook or Instagram, please do share it. I’ve only (begrudgingly) used the former up until now, but I know many others use Instagram and don’t feel like giving a single cent (nor their personal info) to Meta.
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https://www.facebook.com/dyi - perhaps most important of all, now is a good time to make a request to download your Facebook data. Don’t forget to switch to data for “all time” and “high quality” if you intend to permanently delete your account.
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https://www.facebook.com/your_information - here you can find and manage your information, but crucially also access Facebook messenger.
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The messenger app: Still hasn’t prompted me with anything, though I expect that will change in the not too far future.
Currently my plan is to use messenger to inform any important friends that I intend to leave FB, and where they’ll be able to reach me in the future.
Recently uninstalled:
- Twitter/X
I feel free. My phone feels lighter, almost. My brain feels lighter.
don’t forget to delete the accounts too! I’ve seen people just deleting the app and thinking their account is gone too.
Very good tip! To be honest, I’m not ready to delete the accounts yet. I’ll just run the services on my computer in containers (Firefox) and with μBlock Origin, so there’s minimal impact of this change for me.
But it does feel very nice not to be able to do much when I pull out my phone as a reflex. I feel limited in a positive way. Much rather be talking to you fine folk than the drivel I was often interacting with on Reddit. 😁
Same! I am enjoying the fediverse as a largely nontoxic replacement.
Agreed. It’s not too mainstream (yet) so not too much drivel has started seeping through lol. Here’s hoping it’ll stay this way. Feels very wholesome so far! Feeling at home already.
How much you wanna bet your info will still be used for ads even if you subscribe?
this has to be illegal.
like, no, seriously. i’m not a lawyer but i was working on a (since failed) startup in 2018 and distinctly remember how much headache the gdpr caused. literally one of the main things was that you cannot coerce users into consenting to data processing, or make features conditional to them. the gdpr makes a distinction between processing you do to perform a contract (that’s why no one asks for your consent for processing your email address to log you in, that’s implied) and processing you do for other reasons, which require user consent (that’s why everyone asks if they can spam you on the same email – it doesn’t matter that your email address is already on their server, processing it for marketing reasons requires consent of the data subject). opting into these kinds of processing needs to be granular, if it’s not they lose the validity of your consent.
i seriously hope facebook gets slapped so hard over this that no one ever thinks about doing this again. “paying with your data” should never be a thing in any society that calls itself civilized.
I trust that Facebook’s lawyers are payed enough to make sure that this is technically legal. These laws always have loopholes.
It’s a reaction to Facebook methods being deemed illegal in Europe. Although this does not mean than the new model is illegal, it’s an interesting sample of Facebook not always being right even though they have good layers. Both Facebook, Google and many other big tech, operate on the edge of what is legal and often on the other side of it, because it can be profitable enough to just pay the fine if it turns out to be illegal.
This last move, I believe, is more of a statement than it is an actual change.
Oh, yea. I can believe that these lawyers checked it out and determined that it may be illegal, but more like a “pay a fine that’s the equivalent of a bubblegum wrap when scaled down to regular people money” illegal and not “shut down the company and place the CEO behind bars” illegal.
Now, if it was Xwitter, I could totally see Must ignoring all his lawyers and just YOLOing it.
i wish the eu could stop fucking around on this one. fines for gdpr violations can reach up to 20 million euros or 4% of global revenue, whichever is higher. if they actually prosecute over this, it will be far more than a slap on the wrist. (which is why everyone was so scared of the gdpr back in 2018, but apparently that didn’t really last)
I would love for FB to be smacked down hard by the EU, but isn’t this just the inclusion of a new option that didn’t exist before, I.e. the subscription? If you push the right button, isn’t that the status quo that you’ve been using all along without any other option? I don’t understand how giving more options is more coercive than before.
no, ever since 2018 when the gdpr actually went into effect, they had to allow users to opt out of data processing individually for different purposes. like, if you want to allow facebook to process your data for improving their site but not for marketing purposes, you need to be able to set that, and facebook needs to respect that. as such, you had the option to use the site without “paying for it with your data” at all.
and if that’s not a viable business model and they need to charge a subscription fee, that’s alright. there’s nothing in the gdpr that says you cannot charge for services. the problematic part here is that they do provide a free service but only if you consent to data processing. like i said, i’m not a lawyer, but i’m pretty sure that’s illegal, and it absolutely should be illegal. if they decide to provide a free tier (or a paid tier for that matter), it needs to be available even if you don’t consent for unrelated data processing. they’re not obligated to provide anything, but if they do provide something, they cannot discriminate against users who don’t want to share their data.
that’s the problematic bit here. privacy cannot be a premium feature. facebook is trying to charge for something here that should be available to all users, whether or not the underlying product is freely available or not.
This forced me to look into hosting an own social media as a replacement for me, my friends and acquaintances. Where we can chat, upload files, organise events, and make posts about all sorts of things.
Anyone got a recommendation for software, preferably open source?
Humhub looked promising, but the “free” version only allows 5 people, which is just dumb.
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Akkoma dropped support for chats, which sucks tennis balls.
The others are too technical for many of the people I know. They just want something like Facebook, but that I host myself. Not the “every device is its own node” type of deal.
And connection to the fediverse definitely isn’t a necessity.
All by all Friendica looks the most promising.
How did this specifically make it worse? They didn’t follow the GDPR before so choosing free is the exact same as before.
This is just their latest attempt at avoiding the GDPR and last I checked taking payment for not tracking someone is a grey zone in the GDPR. After looking at the law it shouldn’t be allowed but it might be. Who knows. Other sites do it as well.
If anything this has bought them time.
Because I was willing to pay, but not for the exuberant amount they ask.
It also made it worse in the sense that now friends were discussing it on their own, which did not happen before.
I was looking into Friendica, and it also looks promising. But the lack of an ios app may be a dealbreaker for some of my friends.
Diaspora has the same issue, although the integration with other social media is interesting.
Huzilla is a bit more for filesharing, isn’t it?
All in all, I think Friendica is indeed one of the better bets.
Mastodon?
Sadly no groupchat features.
Otherwise, solid choice!
you can use create a matrix server for e2e conversations.
Third choice: Delete your account and never look back.
I’ve gotten the prompt. Considering just deleting my account. It’s been basically a zombie-account since around when covid hit.
Same. Although I have a few services where I use it to log in, sooo…
They were already monetizing your data, just like websites were already using cookies to track you before the EU made it mandatory to inform visitors about this.
What’s absolutely scummy is that “laws are changing in your region” is not what happened. The law hasn’t significantly changed. What has changes is that the regulator is finally enforcing the law.
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When the “Subscribe” button is gray and the “Use for free” button is blue, you know something’s up 🤔
One thing nobody has mentioned here is that paying users devalue the ads for non-paying users. Paying users are more likely to have desposableincomee, and are more valuable to advertisers. If advertisers know that the only people being shown ads are those without the money to buy their products, they won’t be willing to buy the ad space.
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You think they make 10€ per user in ads? I don’t believe that, the ad market is very competitive and banner ads don’t pay well.
I’ve worked for a successful scaleup that was pouring millions into Google ads every month. I have no idea who clicks ads, but it worked for them.
Maybe, maybe not. But the UX pattern they use clearly indicates that they rather have users continue to use the adds version instead of getting 10 euros per month. And that’s certainly not because of the goodness of their heart but because it is better for them as a company. And “better for the company” pretty much always means “making more money”.
youtube only makes around 2€ per user per month by the most optimistic estimates, and they serve full tv-like video ads which are also clickable and targeted, and a lot of them. that’s literally the final form of advertising and it still doesn’t reach a monthly 10€/user, the addressable market is just not that big.
the dark pattern is real though. they’re going for your data and they’re not doing it for money. make of that what you will (i certainly have ideas and they’re not pleasant)
Lol the wording and design of it all. Subscribe to use without ads, picture of a credit card. Versus Use for free with ads, picture of a shooting star:
Discover products and brands through personalized ads, while using your Facebook account for free.
Plus the little “your current experience” highlighted in green. And finally “use for free” highlighted in blue.
They really want you to go with the second option so they can try to prove to the court that people want free stuff. When most of them were likely unconsciously coerced into it.
The big mean regulator is trying to make us charge you money. Click here to pay up or click here to stay free.
Dark pattern of the week: button colors.
Can you guess which button Meta really wants you to press?
I welcome this change. It makes it clear to the user in realistic terms how they want to engage with the site.
- Pay up with your money
- Pay up with your data
- Don’t use Facebook
I despise Meta and all their products but they are entitled to charge people for them. Shit ain’t free to run, you know.
I’d much sooner they showed this banner and force people to make a decision than what they’ve been doing up until now, which is to “assume” everyone’s fine with their personal data being harvested and exploited without their knowledge or consent.
The options are actually:
- Pay up with your money and your data
- Pay up with your data
Along with weasel words that imply your data is not going to be laundered, sold, abused, etc. It will be.
Did you omit option 3 for brevity, or because you think it’s not a valid option?
For brevity, but technically, Facebook maintains a profile on you even if you never use their website. They buy data about your offline activity…
Really, there are two kinds of people. The ones who have accounts on Facebook, and the ones who don’t know they have accounts with Facebook
Don’t use Facebook is the best answer but if you must then the next best option is:
- Choose a better Adblock
You don’t owe your enemy anything. Stop using spyware as a business model.
I’m surprised the EU hasn’t pounced on them for GRPR infringement, maybe there’s a loophole Meta’s exploiting. Being total assholes ain’t a crime.
I don’t know about the rest of EU, but in France for some reason it was decided that this type of choice, i.e. “pay a subscription or accept all trackers”, was in the spirit of GDPR.
I think it’s bullshit, but hey, it helped me choose whose services I will never use any more (really, most of those were already shit before they tried to pull that one, no big surprise here).
In Italy lots of online newspapers do the same: either you subscribe, or you accept the tracking
You can delete your account(s) clicking on “accounts in this Account Center” btw
doesn’t that just hibernate your account?
It said “Delete” but Meta could very well be lying to me