Summary
- Google’s proposal, Web Environment Integrity (WEI), aims to send tamper-proof information about a user’s operating system and software to websites.
- The information sent would help reduce ad fraud and enhance security, but it also raises concerns about user autonomy and control over devices.
- The authors argue that implementing WEI could lead to websites blocking access for users not on approved systems and browsers.
- They express worries about companies gaining more control over users’ devices and the potential for abuse.
- The authors emphasize that users should have the final say over what information their devices share.
- Remote attestation tools, like WEI, might have their place in specific contexts but should not be implemented on the open web due to potential negative consequences.
- The authors advocate for preserving user autonomy and the openness of the web, emphasizing that users should be the ultimate decision-makers about their devices.
Joke:
Two pieces of string walk into a bar. The first piece of string asks for a drink. The bartender says, “Get lost. We don’t serve pieces of string.”
The second string ties a knot in his middle and messes up his ends. Then he orders a drink.
The bartender says, “Hey, you aren’t a piece of string, are you?” The piece of string says, “Not me! I’m a frayed knot.”
Google sees that their business is at risk.
Primarily Google is an advertisement company. And so their top priority is to profile you to serve you targeted ads. Every single product of Google has this number one priority.
Why not show you ads on any of their own websites then, like google docs, forms, slides, etc. I get that they show you ads kn YouTube, but that doesn’t have Google in the name. Do they want users to not associate ‘Google’ websites as being overrun with ads, while trying to that to as many other websites and apps as possible?
That, and those platforms are also at the core of their business offering. You’d think it shouldn’t be that hard for them to just offer a business version of those apps that is ad free. But in my experience administering a g-suite org for a couple years, they are absolutely lazy enough to just shovel users on the literal exact same thing they give to the general public.