Inside the 'arms race' between YouTube and ad blockers
www.engadget.com
YouTube's dramatic content gatekeeping decisions of late have a long history behind them, and there's an equally long history of these defenses being bypassed.

Inside the ‘arms race’ between YouTube and ad blockers / Against all odds, open source hackers keep outfoxing one of the wealthiest companies.::YouTube’s dramatic content gatekeeping decisions of late have a long history behind them, and there’s an equally long history of these defenses being bypassed.

  • fcuks@lemmy.worldEnglish
    31·
    11 months ago

    2 second google for some numbers: “In 2022, global internet advertising revenue stood at 484 billion U.S. dollars”

    One of the metrics you measure when running ads is return on investment, and companies will soon go bust if you aren’t making money on your ad spend.