Google says deleting old pages to bamboozle Search is "not a thing!" as CNET erases its history. The tech news site removed thousands of old articles in a recent bid to appease Google and improve its performance in search results over the past few months.
Google is supposed (SUPPOSED) to serve up closest to what you search for. SEO is the antithesis of this - it games the system to get a given website closer to or in front of your eyeballs even if it’s content is less relevant. And Google has allowed this to continue (or more likely encouraged it on the down low because businesses that are SEO obsessed are more likely to be send money Google’s way) because Google isn’t a search engine anymore - Google is an advertising company with some internet services slapped on. Google ‘search’ is just a clown face for one of their advertising strategies. It doesn’t serve up what’s relevant - it serves up as much results that generate it revenue as possible without being so obvious about it that users get pissed off and switch search engines.
I do SEO as my day job.
I’ve only ever done white hat, and it’s all about content relevance to user intent, creating a site that loads quickly and functions in an intuitive way, and is coded so that search engines can easily understand the site.
Of course the goal is almost always to get you to buy something, but all it really is is best practices for online publishing.
Would you then class the pages upon pages of generated, useless content I get for most Google searches nowadays as “black hat” SEO?
It also has a bunch of decent knowledge tools built in, if you know how to use them. I use the stupid calculator thing more than I should; it’s like a cheap wolfram alpha.
Literally used that to subtract 37 today. Could’ve done it myself but you type it in Chrome and it previews the answer for free. Such an easy check. I don’t wanna support Google but they are at least pros at subtraction, and God knows you can’t criticize that
AND “what percent of X is Y” questions! (stupid percentages)