Simple websites are better than beautiful ones. I'll repeat that for the folks in the back. Simple websites are better than beautiful ones. Let me be clear what I mean by a simple website. I don't mean a Wordpress site with a minimalist theme. I also don't mean a Substack …
Pretty sites aren’t aimed at us though.
For the average consumer grabbing their attention is really important and first impressions mean a lot.
If they go onto a site that looks “basic” it’ll give a bad impression of the business.