When you visit the Google’s chatbot bard’s website in Microsoft Bing. A New Button pops up besides the search bar which lets you compare bard results with Bing chat’s. I have no idea why they implemented this, well maybe to show off the their chatbot is better than bard or something?
Being offered a second option and not having a monopoly is as consumer friendly as it gets, may I suggest a dictionary?
Except they are using the power they have with people using their browser to divert people away from the alternative to their product.