For those, who do not know what the Gemini protocol is, think of it as a modern, light-weight HTTP alternative without CSS or JavaScript. In layman term, you could see it as Web 1.0 reinvented. It uses GemText instead of HTML. For folks who want to try it out, you can either install a Gemini extension for your HTTPs browser (which kinda defeats the purpose, as modern browsers are heavy), or download a dedicated Gemini browser like Lagrange. Here’s a few sites you can access in Gemini.
Personally, I love it, although I miss a few stuff, like for example, multimedia, streaming and stuff like that. The memory foorprint is very low, and pages are super-fast.
Looking at the Gemini docs, I feel like I can recreate a way to add tracking and embed content. I could be wrong. But it looks possible.
And if that is the case, once marketers see the potential, all the tracking, popups and gated content we all love so much can happen on Gemini.
Possible only if you add that functionality to Gemtext, but currently not something you can do with existing clients. It’s pretty much just modern Gopher.