It’s subtle. No one is looking at the fake condensation covered sprite and saying “aw man, this one looks so much more refreshing!” It’s all happening behind the scenes. You gravitate towards the one well lit, stacked up so that it’s easy to grab. Easy to see labels.
The insides of coolers are kinda gross looking if you let even a little bit of maintenance slip. Frost, condensation on the inside, weird rollers that don’t like to put the label outward if it wasn’t stocked properly. Shitty florescent lights. Being able to eliminate that just gives the store a lot more control over the all-critical first impression.
AFAIK, nobody has ever proven that those kinds of ads actually work, or at least they haven’t managed to attach a dollar value to the ads. But, everyone is afraid not to do it. Also, to a certain extent, advertising is also a prestige thing: you’re not doing it just for your (potential) customers, but also to flex on your competitors.
It’s subtle. No one is looking at the fake condensation covered sprite and saying “aw man, this one looks so much more refreshing!” It’s all happening behind the scenes. You gravitate towards the one well lit, stacked up so that it’s easy to grab. Easy to see labels.
The insides of coolers are kinda gross looking if you let even a little bit of maintenance slip. Frost, condensation on the inside, weird rollers that don’t like to put the label outward if it wasn’t stocked properly. Shitty florescent lights. Being able to eliminate that just gives the store a lot more control over the all-critical first impression.
It’s subtle, or it might not be real at all.
AFAIK, nobody has ever proven that those kinds of ads actually work, or at least they haven’t managed to attach a dollar value to the ads. But, everyone is afraid not to do it. Also, to a certain extent, advertising is also a prestige thing: you’re not doing it just for your (potential) customers, but also to flex on your competitors.