With only one country doing this, they can soak the cost, but the ARPU (average revenue per user) of Facebook, or any social media site, is actually quite low. It literally costs them money to operate in the country now.
Fun Fact: Reddit had the lowest ARPU of any major social media owing to a… Surly and suspicious consumer base.
The average revenue varies wildly with how rich the user is, though. It’s much more profitable to market to Norwegians than Indians given they have vastly higher spending power.
So, my comment stands. Stupid reply.
With only one country doing this, they can soak the cost, but the ARPU (average revenue per user) of Facebook, or any social media site, is actually quite low. It literally costs them money to operate in the country now.
Fun Fact: Reddit had the lowest ARPU of any major social media owing to a… Surly and suspicious consumer base.
The average revenue varies wildly with how rich the user is, though. It’s much more profitable to market to Norwegians than Indians given they have vastly higher spending power.