Google is set to start mixing ads into its new AI-generated search answers. It’s a test of how the company’s biggest revenue stream can adapt to the age of generative AI.
Google doesn’t have a choice. Consider how few in the younger audience actually use proper search engines. Heaven forbid, they ask their questions on TikTok. It’s a mighty gamble but without a doubt hesitation is failure now that AI is yet another competitor eating up the search space.
This is one thing I would love to actually see some data about, because I have never seen people not using search engines, no matter the age, but I see a lot of people on the internet claiming that younger people don’t use search engines anymore.
Badly. You search for videos that match the form of a question. It’s not effective at all, but wildly popular according to my aunt who is a high school teacher.
The accessibility of technology has produced a generation of people who don’t understand how to use it in basic ways, but that’s another discussion.
Never used TikTok. I guess one searches “How to do X?” and shows tutorial videos each a mintue or so? Or “the Best birthday gifts” then a bunch of video trys to sell you the “best” gift? I have no idea.
Why is Google determined to kill one of its cash cows? Cramming AI into search results feels like “New Coke”.
There’s been ads in Google for over a decade now.
Google started introducing advertisements into its search engine in the year 2000. This was through the launch of the Google AdWords program.
Google doesn’t have a choice. Consider how few in the younger audience actually use proper search engines. Heaven forbid, they ask their questions on TikTok. It’s a mighty gamble but without a doubt hesitation is failure now that AI is yet another competitor eating up the search space.
This is one thing I would love to actually see some data about, because I have never seen people not using search engines, no matter the age, but I see a lot of people on the internet claiming that younger people don’t use search engines anymore.
Sadly I don’t have such data. The best I have is anecdotal from teachers that I know.
I’ve seen this mentioned a few times before but never get how it works. How do you even use TikTok as a search engine?
Badly. You search for videos that match the form of a question. It’s not effective at all, but wildly popular according to my aunt who is a high school teacher.
The accessibility of technology has produced a generation of people who don’t understand how to use it in basic ways, but that’s another discussion.
Never used TikTok. I guess one searches “How to do X?” and shows tutorial videos each a mintue or so? Or “the Best birthday gifts” then a bunch of video trys to sell you the “best” gift? I have no idea.