Because their platform becomes more desirable for creators. They’ve had issues with this in the past, Taylor Swift pulled all her music from spotify at one point due to the lower than average royalties. That’s a situation they’d like to avoid in the future because it’ll cause people to drop their subscription.
I get that, but why would Spotify care about that?
Because their platform becomes more desirable for creators. They’ve had issues with this in the past, Taylor Swift pulled all her music from spotify at one point due to the lower than average royalties. That’s a situation they’d like to avoid in the future because it’ll cause people to drop their subscription.