The controversial boss of Embracer Group has discussed the topic of increasing the price of video games beyond $70 amid rising development costs and an increasingly competitive market.
There’s a fundamental disconnect here and I’m not sure where it is, so let me just explain my position and maybe you can tell me where you’re confused.
Let’s take, for instance, a game which at full price is $40, a game that’s $60, and a game that’s $80.
In all of these cases, let’s assume I have decided that I am willing to pay $20.
In the first case, I will wait for a 50% sale, and buy the game.
In the second case, I will wait for a 66% sale, and buy the game.
In the third case, I will wait for a 75% sale, and buy the game.
If that sale magnitude doesn’t happen, I won’t buy the game. Similarly, if I’ve lost interest in the game by the time that sale magnitude happens, I won’t buy the game.
It’s very simple. Nobody is forcing you to pay $80 for a game, and nobody is forcing you to buy it just because it’s 50% off, if the 50% off price is not low enough that you feel it’s worth your money to buy it. It’s OK to just not ever buy a game.
And now increase the price a little more, until you never ever reach your 20 bucks target price point. Please just stop playing obtuse. You should know how percentages work.
There’s a fundamental disconnect here and I’m not sure where it is, so let me just explain my position and maybe you can tell me where you’re confused.
Let’s take, for instance, a game which at full price is $40, a game that’s $60, and a game that’s $80.
In all of these cases, let’s assume I have decided that I am willing to pay $20.
In the first case, I will wait for a 50% sale, and buy the game.
In the second case, I will wait for a 66% sale, and buy the game.
In the third case, I will wait for a 75% sale, and buy the game.
If that sale magnitude doesn’t happen, I won’t buy the game. Similarly, if I’ve lost interest in the game by the time that sale magnitude happens, I won’t buy the game.
It’s very simple. Nobody is forcing you to pay $80 for a game, and nobody is forcing you to buy it just because it’s 50% off, if the 50% off price is not low enough that you feel it’s worth your money to buy it. It’s OK to just not ever buy a game.
And now increase the price a little more, until you never ever reach your 20 bucks target price point. Please just stop playing obtuse. You should know how percentages work.
It’s really not difficult. You don’t have to buy the game. You can just choose not to play it.