Compare a '90s F-150 to a 2024 Ranger. Then compare a '90s Ranger to a 2024 Maverick. Arguably, what Ford really did was that it added a third, bigger-than-full-size, truck and shifted the names one notch up.
The Maverick is new and while it does buck the trend of “bigger is always better”, all it signifies to me is that Ford are diversifying their range of pickups now that they don’t make any small cars or sedans in the US any more, which is kind of emblematic of the whole problem.
Compare a '90s F-150 to a 2024 Ranger. Then compare a '90s Ranger to a 2024 Maverick. Arguably, what Ford really did was that it added a third, bigger-than-full-size, truck and shifted the names one notch up.
The Maverick is new and while it does buck the trend of “bigger is always better”, all it signifies to me is that Ford are diversifying their range of pickups now that they don’t make any small cars or sedans in the US any more, which is kind of emblematic of the whole problem.