Swedish store and home of flatpack furniture Ikea is hiring 10 people from the UK and Ireland to assist with the running of a virtual store in Roblox.
  • DrCake@lemmy.worldEnglish
    0·
    6 months ago

    Am I missing something, because I’d imagine the target audience for Roblox is not the same as the one in the market for a new bed side table?

    • CaptainSpaceman@lemmy.world
      English
      0·
      6 months ago

      It is not just Ikea that is using Roblox to expand its reach. Netflix is also coming to Roblox, with the streaming giant recently revealing its “digital theme park” on the gaming platform, known as Nextworld. This will essentially acts as a hub where players can access areas, characters and games based on Netflix properties, such as Stranger Things and One Piece.

      Seems like a way to get branding imprinted on young people. Plus IKEA is a budget brand, so makes sense to target future college dorm folks.