It saves me 10-20 hours of work every week as a corpo video producer, and I use that time to experiment with AI - which has allowed our small team to produce work that would be completely outside our resources otherwise. Without a single additional breakthrough, we’d be finding novel ways to be productive with the current form of generative AI for decades. I understand the desire to temper expectations, and I agree that companies and providers are not handling this well at all. But the tech is already solid. It’s just being misused more often than it’s being wielded well.
I don’t have the experience to refute that. But I see the same things from developers all the time swearing AI saves them hours, but that’s a domain I know well and’s AI does certain very limited things quite well. It can spit out boilerplate stuff pretty quick and often with few enough errors that I can fix them faster than I could’ve written everything by hand. But it very much relies on me knowing what I’m doing and immediately recognizing the garbage for what it is.
It does make me a little bit faster at the stuff I’m already good at, at the cost of leading me down some wild rabbit holes on things I don’t know so well. It’s not nothing, but it’s not what I would call professional-grade.
It saves me 10-20 hours of work every week as a corpo video producer, and I use that time to experiment with AI - which has allowed our small team to produce work that would be completely outside our resources otherwise. Without a single additional breakthrough, we’d be finding novel ways to be productive with the current form of generative AI for decades. I understand the desire to temper expectations, and I agree that companies and providers are not handling this well at all. But the tech is already solid. It’s just being misused more often than it’s being wielded well.
Nobody doubts that it’s useful for helping with bland low-tier work like corpo videos that people are forced to watch to keep their jobs.
I just meant I work for a corporation. I produce videos for marketing, been doing it for 25 years.
I don’t have the experience to refute that. But I see the same things from developers all the time swearing AI saves them hours, but that’s a domain I know well and’s AI does certain very limited things quite well. It can spit out boilerplate stuff pretty quick and often with few enough errors that I can fix them faster than I could’ve written everything by hand. But it very much relies on me knowing what I’m doing and immediately recognizing the garbage for what it is.
It does make me a little bit faster at the stuff I’m already good at, at the cost of leading me down some wild rabbit holes on things I don’t know so well. It’s not nothing, but it’s not what I would call professional-grade.