Kellogg’s is waging a war here over Tigre Toño and Sam el Tucán.
A 2019 policy requires companies that make unhealthy foods to include warning labels on the front of any boxes they sell in Mexico to educate consumers about things like excess sugar and fat. Any food with a warning label — like Kellogg’s Fruit Loops or its Frosted Flakes, which typically contain more than 37 grams of added sugar in a 100-gram serving — is also banned from including a mascot on its packaging.
The poms have a version of Weet bix, too. Weet bix have to be commended for their marketing though, I still remember all the ads I’d see growing up if sports stars espousingvthe benefits of em. And they pump a lot of money into kids sport (do they still have the kids try-athlon series?) Kinda crazy given how marketing around food is these days.
Yeah the poms call theirs weetabix (not sure how it’s spelt). Dunno where precisely it sits health-wise relative to Vita Brits or Weet-bix.
Honestly I’ve never noticed that much marketing from Weet-bix. The cereal I most associate with sport is Nutrigrain, which is a much more sugary cereal (though not as bad as ones like Cornflakes or Rice Bubbles). I recall Nutrigrain being particularly associated with Iron Man races (the weird surf lifesaving Iron Man, not the triathlon).