Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
ok, boomer
More elder millennial. But I’m old enough to remember the tail end of home economics and shop class taught in the American education system. And I remember when it was all immolated to cut taxes.
Kids today have no idea how much was robbed from them. McDs selling you pink slime in a bun for 10x what it cost to produce is only the latest atrocity.