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It’s pretty odd that an NBCUniversal event is bringing two Paramount Global fandoms (D&D, Star Trek).
Paramount Parks shut down way back in 2006, so if they don’t want to try to re-enter that space (which I think would be financially…unwise), partnering with existing parks is probably the best move.
They have Warner Bros. and 20th Century Fox properties already. I mean at the park as permanent attractions.