BlackRose@slrpnk.net to Technology@lemmy.worldEnglish · 1 year agoMastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochkoasumetech.comexternal-linkmessage-square4fedilinkarrow-up19arrow-down10
arrow-up19arrow-down1external-linkMastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochkoasumetech.comBlackRose@slrpnk.net to Technology@lemmy.worldEnglish · 1 year agomessage-square4fedilink
minus-squareTheSaneWriter@lemmy.thesanewriter.comlinkfedilinkEnglisharrow-up1·1 year agoA lot of people stay because of lingering attachment to the platform. As weird as it is, changing the branding subconsciously tells the human brain “This is a new platform” and that makes switching mentally easier.
A lot of people stay because of lingering attachment to the platform. As weird as it is, changing the branding subconsciously tells the human brain “This is a new platform” and that makes switching mentally easier.