One month after a US court ruled Google had an illegal monopoly on online search, the tech giant is back in court defending allegations it has also monopolised internet ads.
Targeted advertising, which requires collecting personal information without people’s knowledge, is what makes online advertising the absolute worst kind of advertising. That could be addressed on a way that could allow other less malicious forms to exist.
Yes, OP said all advertising. You mentioned the main problems with ditching all advertising. I added to the conversation with a poasible middle ground that addressed the worst parts.
You’re going to find that the appetite for un-targeted advertising to be much lower than that of targeted. The ROI for un-targeted blast is much lower than a smaller more focused targeted campaign.
As such, you’ll either see even more ads on the same content (in order to obtain similar level of revenue for the publisher), or, as the other user suggested, free ad supported service be a thing of the past.
Neither of which are good for the mass audience. People already aren’t willing to pay $1 to remove ads on most free ad supported apps, you’re going to find small businesses collapse left right and centre as result of the change.
My prediction is different: I think that, in the long term, banning targetted ads will have almost no impact on the viability of ad-supported services, or the amount of ads per page.
Advertisement is an arms race; everyone needs to use the most efficient technique available, not just to increase their sales but to prevent them from decreasing - as your competitor using that technique will get the sales instead.
But once a certain technique is banned, you aren’t the only one who can’t use it; your competitors can’t either.
And the price of the ad slot is intrinsically tied to that. When targetted ads were introduced, advertisers became less willing to pay for non-targetted ads; decreased demand led to lower prices, and thus lower revenue to people offering those ad slots on their pages, forcing those people to offer ad slots with targetted advertisement instead. Banning targetted ads will simply revert this process, placing the market value of non-targetted ad slots back where it used to be.
That’s fine. I will either continue to use adblockers, pay, or stop using the internet outside of what is required to function in society. I already refuse to use anything that has decided to go ad supported without the ability to block ads and has a price I’m not willing to pay.
If small (or large) businesses require the mass collection of personal information by malicious advertisers to exist, then they don’t derserve to exist.
stop using the internet outside of what is required to function in society.
I agree with the sentiment. But also consider the threshold for “what is required to function in society” is experiencing endlessly expanding feature creep. The great mass hysteria of 2020 dealt the heaviest blow.
People are not willing to get ads into every orifice, just nobody’s asking them. Ad blockers are reactive.
Bigger businesses will feel more pain, I can promise you that. Smaller businesses do not benefit from this ecosystem, quite the opposite - it heats up those who pay more for advertising, or those who are partners with those doing advertising.
As of payments again - when you are getting ads into your face with a message that you can pay to use something without them, you naturally feel against it.
Targeted advertising, which requires collecting personal information without people’s knowledge, is what makes online advertising the absolute worst kind of advertising. That could be addressed on a way that could allow other less malicious forms to exist.
Opie did not say targeted advertising OP said get rid of all advertising I was responding to that
Yes, OP said all advertising. You mentioned the main problems with ditching all advertising. I added to the conversation with a poasible middle ground that addressed the worst parts.
You’re going to find that the appetite for un-targeted advertising to be much lower than that of targeted. The ROI for un-targeted blast is much lower than a smaller more focused targeted campaign.
As such, you’ll either see even more ads on the same content (in order to obtain similar level of revenue for the publisher), or, as the other user suggested, free ad supported service be a thing of the past.
Neither of which are good for the mass audience. People already aren’t willing to pay $1 to remove ads on most free ad supported apps, you’re going to find small businesses collapse left right and centre as result of the change.
My prediction is different: I think that, in the long term, banning targetted ads will have almost no impact on the viability of ad-supported services, or the amount of ads per page.
Advertisement is an arms race; everyone needs to use the most efficient technique available, not just to increase their sales but to prevent them from decreasing - as your competitor using that technique will get the sales instead.
But once a certain technique is banned, you aren’t the only one who can’t use it; your competitors can’t either.
And the price of the ad slot is intrinsically tied to that. When targetted ads were introduced, advertisers became less willing to pay for non-targetted ads; decreased demand led to lower prices, and thus lower revenue to people offering those ad slots on their pages, forcing those people to offer ad slots with targetted advertisement instead. Banning targetted ads will simply revert this process, placing the market value of non-targetted ad slots back where it used to be.
That’s fine. I will either continue to use adblockers, pay, or stop using the internet outside of what is required to function in society. I already refuse to use anything that has decided to go ad supported without the ability to block ads and has a price I’m not willing to pay.
If small (or large) businesses require the mass collection of personal information by malicious advertisers to exist, then they don’t derserve to exist.
I agree with the sentiment. But also consider the threshold for “what is required to function in society” is experiencing endlessly expanding feature creep. The great mass hysteria of 2020 dealt the heaviest blow.
Nothing worth feeling bad for will collapse.
People are not willing to get ads into every orifice, just nobody’s asking them. Ad blockers are reactive.
Bigger businesses will feel more pain, I can promise you that. Smaller businesses do not benefit from this ecosystem, quite the opposite - it heats up those who pay more for advertising, or those who are partners with those doing advertising.
As of payments again - when you are getting ads into your face with a message that you can pay to use something without them, you naturally feel against it.