Reddit says its daily users are up 47 percent year-over-year. Reddit just turned a profit for the first time. As part of its third-quarter earnings results released on Tuesday, the company reported a profit of $29.9 million, along with $348.4 million in revenue — a 68 percent increase year over year.
It will matter to Reddit in rhe long run if advertisers notice they aren’t getting as many clicks on their ads from Reddit as their metrics say they should be getting and then pull their ads off the platform and/or sue Reddit for falsifying metrics.