• Machinist@lemmy.worldEnglish
    0·
    11 days ago

    This format of tagline has been around since like the 70s. The IT is inherently sexual. Usually something like, “Diamond Cutters Do It Harder.”

    It’s a double entendre and isn’t funny without the sexual subtext.

    So, unless there was a convention to redifine this joke that I didn’t hear about; yeah, it’s sexual. Anything else is just trying to contort common social mores to fit an agenda.

    If it was a big hairy guy wearing a shirt that said “Bears Do It Better” I would also expect sexual jokes.

    • mhague@lemmy.world
      0·
      11 days ago

      I don’t view it as being sexual. Too many people wear this corpo slogan as if it’s just “proud to be X.” It could be sexual, but unless I see other things that go with being overt, fun, sexual, joking, then I can’t really make the conclusion.

      I’m not saying everyone should think like that, just that plenty of people can see a woman wearing “Italians do it better” and not think sex.

      And I’m far from being an ace. No idea why it doesn’t sound like sex to me.