It’s a very expensive form of advertising. It means you have to have margins. There are a bunch of VPNs out there, so you’d expect the space to be competitive, but somehow a couple of them can spend like half their revenue on advertising?
Though I did just now realize that they do it instead by having enticing start-up prices and really expensive prices after the fact, so maybe they don’t have to supplement their income by selling data after all.
It’s a very expensive form of advertising. It means you have to have margins. There are a bunch of VPNs out there, so you’d expect the space to be competitive, but somehow a couple of them can spend like half their revenue on advertising?
Though I did just now realize that they do it instead by having enticing start-up prices and really expensive prices after the fact, so maybe they don’t have to supplement their income by selling data after all.