I heard this on the radio yesterday. Secretly ruthless is a good way to describe Google.

SHAPIRO: OK. So big picture on this anniversary, 25 years in, if you could describe Google’s legacy in a sentence, what would that be?

PATEL: Secretly ruthless.

SHAPIRO: Oh, that’s rough. Wow. Secretly ruthless - that’s even less than a sentence. Give me a little bit more. Why do you say secretly ruthless?

PATEL: Google has convinced everyone that it is this incredibly sincere and earnest company - that it’s just a bunch of goofballs making cool things. That is true. But I think if we just paid a little more attention to where Google’s money comes from - and it is almost entirely advertising - I think we would be able to see the company and its influence a little bit more clearly. But the truth is, it is an utterly ruthless advertising company that is very, very, very successful at delivering results to its clients.

SHAPIRO: But Nilay, you didn’t mention how cute the Google doodles are.

PATEL: Yeah, the - I understand. They’re very cute.

https://www.npr.org/2023/09/04/1197548359/the-verges-nilay-patel-talks-googles-legacy-and-its-future-on-its-25th-anniversa