- cross-posted to:
- moviesandtv@lemmy.film
- cross-posted to:
- moviesandtv@lemmy.film
Rotten Tomatoes Under Fire After PR Firm’s Scheme to Pay Critics for Positive Reviews Uncovered::A new report details how a PR firm paid off critics to post positive reviews of 2018 drama Ophelia on Rotten Tomatoes, prompting scrutiny over the reviews aggregator.
There is a profit motive to polish turds and therefore someone will be bending/breaking rules in this area. It’s surely just a question of how much and how often.
I think if the site is popular enough it will be a target for shills.