Republican strategists are exploring a shift away from “pro-life” messaging on abortion after consistent Election Day losses for the GOP when reproductive rights were on the ballot.
At a closed-door meeting of Senate Republicans this week, the head of a super PAC closely aligned with Senate Minority Leader Mitch McConnell, R-Ky., presented poll results that suggested voters are reacting differently to commonly used terms like “pro-life” and “pro-choice” in the wake of last year’s Supreme Court decision that overturned Roe v. Wade, said several senators who were in the room.
The polling, which NBC News has not independently reviewed, was made available to senators Wednesday by former McConnell aide Steven Law and showed that “pro-life” no longer resonated with voters.
“What intrigued me the most about the results was that ‘pro-choice’ and ‘pro-life’ means something different now, that people see being pro-life as being against all abortions … at all levels,” Sen. Kevin Cramer, R-N.D., said in an interview Thursday.
Sen. Josh Hawley, R-Mo., said the polling made it clear to him that more specificity is needed in talking about abortion.
“Many voters think [‘pro-life’] means you’re for no exceptions in favor of abortion ever, ever, and ‘pro-choice’ now can mean any number of things. So the conversation was mostly oriented around how voters think of those labels, that they’ve shifted. So if you’re going to talk about the issue, you need to be specific,” Hawley said Thursday.
“Pro-Life” is the best branding in the history of branding. If you’ve screwed that up there’s no where else to go.
Especially since in reality they are pro-birth only, they don’t care about providing adequate pre-natal care to all pregnant women, they don’t believe that safe birth conditions are a basic right, and they lose all the interest in the kids’ well being as soon as they are out.
It’s almost like they are only doing it to control women or something. /s
“Boy, these conservatives are really something, aren’t they? They’re all in favor of the unborn. They will do anything for the unborn. But once you’re born, you’re on your own. Pro-life conservatives are obsessed with the fetus from conception to nine months. After that, they don’t want to know about you. They don’t want to hear from you. No nothing. No neonatal care, no day care, no head start, no school lunch, no food stamps, no welfare, no nothing. If you’re preborn, you’re fine; if you’re preschool, you’re fucked.”
― George CarlinThank you. I’ve been saying that about pre-natal care for years. Really, they are not even pro-birth because if you want to give birth under safe hospital conditions, that’s on you and your insurance company, if you have one.
They’re not pro-anything except punishing women.
Hey now that’s not true, they are also pro punishing the non-whites, LGBTQ+ folks, non-Christians, and the poors(everyone who isn’t worth over a few million)
I was talking about when it comes to abortion, but you’re not wrong at all.
Ironically, they don’t care about the life after it’s birthed. Do they support free breakfast and lunch at public schools? Hell no they don’t.
I’ve just been calling it anti-choice.
It reminds me of subways five dollar footlong. They made a slogan so piecing and effective that they can’t escape it. Every time I go to subway I notice how much more a sub costs than the five dollars it used to be and every time I hear “pro-life” I think of a very “particular” kind of person.
“Am I out of touch? No. It’s the voters who are wrong.”
The first rule of pursuing abhorrent policies for performative reasons is, they need to stay performative. The GOP used to understand this, and carefully pursue anti-abortion policies while carefully not achieving them. But now there’s too high a proportion of people who are such nutcases that they genuinely don’t understand or don’t care that this will lose them elections, and the strategic Republicans are struggling more and more to keep control of their party.
It used to be the same with “anti-immigration” policies that were surgically careful to preserve the vulnerable workforce while making the right type of performative gestures, until DeSantis came in being enough of a true believer that he’s willing to damage Florida’s economy pretty significantly as long as it lets him be cruel to spanish people.
The safeties are getting disabled, basically.
“Mark my word, if and when these preachers get control of the party, and they’re sure trying to do so, it’s going to be a terrible damn problem. Frankly, these people frighten me. Politics and governing demand compromise. But these Christians believe they are acting in the name of God, so they can’t and won’t compromise. I know, I’ve tried to deal with them.” -Barry Goldwater
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I’m a Republican and Ill be voting against anyone that is pro-life, and pro-religion i politics. Neither has a place in governing.
So you’re a Republican who refuses to vote Republican?
Are you one of them fancy “centrists”?
He’s just an idiot. He voted for this and now he doesn’t like it. Probably just wanted lower taxes without all the “policies”.
Even though under Republicans, anyone that isn’t super rich or a mega Corp has a higher tax burden overall.
And they get less for it. Democracy!
Voting for Democrats is like being forced to eat poorly cooked vegetables, because they’re healthy.
Voting for Republicans is like being paid to eat expired food from the back of the refrigerator. And only rich people get paid.
I did vote for this, i voted Biden. lol
And you’ve never voted for anyone else in your life before or since right? …
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So you’re a Republican like Jews for Hitler were Nazis?
I hate to break this to you but if you believe those things you’re playing for the wrong team. You’re like a player that’s perpetually benched, cheering on the opposing team. They’re never going to let you play or give you the ball.
How about “anti choice?”…? “Anti -women.” ?
Or maybe “theist zealots”?
“Asshole” seems too generic.
“Anti” sounds so negative though. How about “pro forced birth”?
“Forced Birthers”
Many voters think [‘pro-life’] means you’re for no exceptions in favor of abortion ever
Remember that scene from The Boys where Stormfront said:
People love what I have to say, they just hate the word Nazi. That’s all.
Now why would a party that bans abortion with no exceptions in many states, even to the point of banning abortions after a raped 10-year-old got one in a state because she couldn’t get one in hers, not be thought of as “pro-life”?
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“Pro forced birth” is much more accurate. If they were truly pro-life they would champion universal healthcare that included at the minimum abortions when the woman’s life is in danger and when the fetus couldn’t possibly survive.
what will actually happen is they’ll rebrand 6 week abortions to “near birth abortions” and 0-6 week abortions as “medically unnecessary abortions” and then say “we only want to ban near-birth and medically unnecessary abortions”
There’s a lot to unpack in this article, I encourage you all to actually read it. It sounds like a fundamental disconnect between Republican Congresspeople (who enact laws at the Federal level) and the State-level Republicans. These Senators supported overturning Roe specifically did it to “send the matter back to the States”, and did not propose any law at the Federal level to replace it, only to find that those Republican states enacted extremely strict laws that are now affecting the Republican brand elsewhere. (Because of a simple reason: Republicans in those states really are that extreme!)
But, they’re stuck with it now. Their messaging is tied to what actually happened in those states. And these Senators can say all they want that they wanted exceptions all along, but you know they will never make a Federal law that weakens the strict bans in those states. They would never win a primary after that. But the strict bans are not popular outside the statehouses where they were enacted.
As long as there are states like Texas, who aim to criminalize abortion to the point that they will be monitoring the roads going out-of-state for pregnant women to harass, there will be no chance to define the pro-life movement as anything else.
It’s really not a lot to unpack. It’s disingenuous bullshit from Republicans who are trying to back track after decades of campaigning on banning abortion. It’s happened and now it’s wildly unpopular and they are about to pay that bill that’s come due. So now they are trying to spin it like “that’s not what we meant”.
They don’t have principles. It’s about retaining power and control.
For what it’s worth, they could pass a law right now that would give access to abortions (aka give women the right to control their own body). So this is all bullshit.
There’s no disconnect. The cruelty is the point.
Were there truly a disconnect, Republicans in Congress would work on a bipartisan bill that would get enough Republicans on board to pass the House. From there, it will almost certainly pass the Senate and Biden will almost certainly sign it.
The Republicans want to say they’re being hamstrung by Texas while doing absolutely nothing about Texas, because in reality they want everywhere to be like Texas.
The disconnect is that Republicans with a National profile totally misunderstood how much simply overturning Roe would backfire on them. They wanted to give more power back to states, so that each state would define its own policy but in reality it is the most restrictive states’ legislation that ends up getting stuck in voters’ minds as the default Republican position now. This is extremely unpopular nationwide, but has broad support in the party, to the point that if any of these Republicans with a National profile tries to fix it, they’ll be run out of the party. So that bipartisan bill simply can’t happen.
This is a big reason why so many Republicans are pushing the lie that Democrats support abortion “right up to birth”. Since they know they can’t fix it, all they can do is try and convince people that Democrats are just as extreme in the other direction, which of course isn’t true.
I grew up a Catholic Republican and I can assure you it was never about giving power back to the states. It was always about banning abortion, period.
The “power back to the states” line is what the Supreme Court said with its ruling, but that was never the end game of the Republican party. Search “republicans national abortion ban” in the engine of your choice: you’ll see that there are already talks of pushing national abortion ban legislation.
The end game is and always has been to make the entire US’ laws like Texas.
Right, but the distinction I’m making is that the “power back to the States” bit is the legal fig leaf they thought they could take advantage of, to say the most restrictive laws are only in some states, at first, and based on the will of the people in those states. But the rest of the country is (justifiably) seeing through that.
“How can we trick the voters into thinking we’re less shitty than we know we really are?”
You’re not pro-baby unless you’re for universal post-natal care.
Which they are not.
I’d allow the term pro-fetus but that’s about it.
Is anyone really interested in whether people are pro-baby, given they oppose human rights for women and others who can give birth?
Yes. Language is important. They have co-opted the concept that they are in favor of ‘the life of the fetus’ by calling themselves pro-life. That needs to be countered.
“Many voters think [‘pro-life’] means you’re for no exceptions in favor of abortion ever, ever”
But, that’s true… Every GOP state legislature has passed bills without exceptions.
So their argument is what exactly?
Yes the specific marketing term for it is what people aren’t resonating with. That must be what is wrong.
Yes. This is literally correct.
The long-term goal of Republican leadership is to ban all abortion from the moment of conception, ban all hormonal birth control (because it can prevent implantation of a fertilized embryo and therefore cause abortion), and return the question of whether to ban condoms and other barrier methods to the states.
Republican leadership realizes the American people don’t support a complete abortion ban.
Republican leadership believes the American people are wrong and it’s their responsibility, as Christian leaders, to protect the innocent children of America and impose a complete abortion ban anyway.
And Republican leaders know if they go hood off and call for a complete abortion ban they’ll lose power in the backlash and abortion will become even more normalized.
So they’re gradually restricting abortion rights while heavily pushing right-wing propaganda to children and teenagers - fucking PragerU is partnering with the Florida and Oklahoma Departments of Education to produce videos for school children, did you know that? - in order to shift the cultural consensus away from abortion is a right and towards abortion is a sin so that future generations of Republican leaders can complete their work and impose a total abortion ban.
So, yes, the Republican leadership is very much aware that what they need is marketing. They know abortion bans are unpopular. They’re walking a fine line, trying to work towards a highly unpopular policy goal while still protecting their legislative control of Congress and the states, knowing their control of government would be at risk if the American people realized their actual policy goal.
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Right?!?! Couldn’t be the policies.
I’ve seen “Anti-Choice” thrown around, I think it fits them pretty good
Anti-freedom will go down well with hillbillys
I also like “Pro-Birth”.
Reminds me of a Family Guy bit:
“I’m here to protect the unborn. Once they get out of the vagina they can go fuck themselves”
The problem is, if they legit want to go “Pro-Baby” then they have to explain this:
But I guess nobody ever forced them to explain how they could be Pro-Life but also Pro-Death Penalty…
And have to stop forcing the mistresses to get abortions when these politicians get them pregnant
Forced Birth is more accurate
Pro Gestational Slavery. Let’s not pretend it’s less grotesque than it is.
I just was reading some environmental messaging research, and one thing that I realized is that about half of folks don’t have a large vocabulary. I guarantee that “gestational” is too uncommon a word for mass appeal.
I’m sure. I mostly use that term for accuracy, because I don’t believe language will change minds on this issue.
