BMW’s terrible heated seats subscription didn’t even make it to a second winter::BMW is one of several automakers that have been nickel and diming customers, including with a monthly subscription for heated seats in certain models and territories. The company has dropped that controversial practice to focus on paid software services — it doesn’t plan to charge drivers extra to use hardware features that are already in their cars anymore.
Good thing they abandoned this. Rare case where consumer won. And this is getting more and more rare!
Its worrying we’re fallen so far into consumerism that they dared even try. Unless we put a big stop to the damn subscription trend, they will try again. And again. Until we one day accept it.
There was a big outrage in the music production community a few months ago when Waves, one of the most popular plug-in companies, announced they’d be switching to a subscription-only model. That meant you could no longer outright buy and own their plugins, you had to pay for a monthly subscription. This pissed everyone off so much that Waves decided not to go forward with it lol.
I guess the lesson is: make your opinion clear to these greedy companies, vote with your wallet and maybe we can make them become less shitty. They will always do what makes them the most amount of money.
I’m just sad this anger didn’t work on Adobe.
Well, what are you going to do? Use a competing product? Commercial practices aside, Adobe’s products are top of the line.
Idk about others but I’ll happily use a slightly sub par product if it means sticking it to a shitty company. It’s called spite!
Hard agree. Spite is only slightly less common than hydrogen in my universe.
Never let them forget this.
“BMW. Wait. Didn’t you want to charge a subscription to activate heated seats already in the car?”
“IBM? Don’t you guys ship dark hardware you then charge a fee to activate after it’s been purchased?”
“Oura. Don’t you ship a sleep tracker at a premium price, and then charge a monthly grift just to use the information it’s already sampling?”
And, with each one, laughter. Teasing, laughter and then shunning. Followed later by a recommendation to join a better company.