They are always making Siri better (check out the news for it), I super do not want a foldable phone, the Apple peripherals are quite good, the data transfer between Apple systems is one of the main appeals of Apple, never broke an Apple product unless I chuck it at a wall, battery life is quite good I have a 4 year old phone that still has 24 hour battery life, Apple is committed to making not just their products but the entire company carbon neutral by 2030, Apple UI is also one of the main appeals since it’s so nice.