Unity has temporarily closed its offices in San Francisco and Austin, Texas and canceled a town hall meeting after receiving death threats. The company made the call as a precaution against possible retribution after it announced a contentious change to its business model this week.
One of the issue here, and I am in absolutely no way defending Unity, is that legally an executive team works for the shareholders. They must ensure shareholder return no matter what as they are in the hook for it.
Unity’s biggest issue is that they like many successful companies stopped innovating and have moved from a company run by technical people to one run by sales and marketing. Sales and marketing only know how to extract more out of the product they already have and not how to improve the product to make more in honest ways. I would (have) gladly given Unity more money if they offered tools that truly helped me get to market faster as then my win would be their win. Instead their product has become stagnant, slower not faster since 2019 and more expensive. I am getting less for more and it is unacceptable. Unity is a horrible business partner. But I can see why as they are a sales and marketing company now. Steve Jobs says it best in this 2 minute video. He got it. Why are so many other not getting this?
https://youtu.be/tGKsbt5wii0?si=km7LTxsY6gwD-mvo
That doesn’t mean making decisions that can ultimately hurt the business or their partners though. You can be greedy while not alienating the developers who drive the company’s profits. Decisions like these could make them lose millions or even go out of business.
You could swap unity with any company really and it would be the same. once a business goes for an IPO, whatever mission/vision it had turns into making shareholders happy and fast. Profits go directly to shareholders by stock buybacks instead of R&D/salaries, so they have to squeeze consumers more and more with the same products to keep it up. it’s tragically comic that you mention Steve Jobs kinda talking about it when Apple turned into the GOAT of this stuff.