One other thing I think is worth mentioning: meat is good, but it’s not even that good. As a child I was a very picky eater and largely carnivorous, having to purposefully supplement the occasional vegetable. Now I’m essentially pescatarian because honestly, most meat isn’t really good. It can be low quality, bland, and boring. Innovative chefs seem to be realizing that, and I personally agree that Eleven Madison’s food is better now that it’s fully plant based.

Meat can be such a crutch, and when it’s not, it requires quality cuts and good preparation. And yet many people would rather eat a tough, poorly seasoned mediocre steak than a vegan dish, even if it’s genuinely a bad experience, but I’m pretty sure it’s a misplaced pride thing.

Finally, working with meat can be a lot harder than vegetables, especially chicken. Dominique Crenn has a wonderful cookbook featuring incredible plant based dishes, and of course Atelier Crenn is one of the most convincing arguments of plant superiority.

I find that, for those who simply don’t care about the world around them, an appeal to taste and ease is far more effective than trying to introduce humanity. It also prevents the knee jerk reaction to plant based diets— “sure, I like my meats too, but it’s just too boring/doesn’t taste good enough” shifts the discussion from tribalistic hatred of vegans to something that directly impacts them, largely the only way to actually get some people to listen.