Pretty sure Elon was first to the key, and the rest have followed suit.
In seriousness, though, the primary driver is the VC tap slowing down significantly and forcing long term business strategy to lean much harder into its existing opportunities vs. planning for periodic cash infusion from investors. A lot of these businesses never had to set themselves up for success in the absence of that capital, and it’s led to bad practices and product strategies.
They might experiment with ads and subscription tiers, but the real focus is always on getting users. Look at YouTube, AFAIK, it’s still not profitable (or if it is, it’s barely profitable), and not for lack of trying over the past few years. Yeah, sites like Reddit and Twitter are cheaper to run, but there’s still a ton of overhead and ads aren’t as profitable there.
Now investors want to see a return, and it’s just not happening.
Pretty sure Elon was first to the key, and the rest have followed suit.
In seriousness, though, the primary driver is the VC tap slowing down significantly and forcing long term business strategy to lean much harder into its existing opportunities vs. planning for periodic cash infusion from investors. A lot of these businesses never had to set themselves up for success in the absence of that capital, and it’s led to bad practices and product strategies.
This is the real answer. The low interest money train has left the building and these companies are scrambling to meet their feduciary duty
Yup, the old mantra was:
They might experiment with ads and subscription tiers, but the real focus is always on getting users. Look at YouTube, AFAIK, it’s still not profitable (or if it is, it’s barely profitable), and not for lack of trying over the past few years. Yeah, sites like Reddit and Twitter are cheaper to run, but there’s still a ton of overhead and ads aren’t as profitable there.
Now investors want to see a return, and it’s just not happening.