Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.
Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”
He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.
Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.
Obligatory mention of Kagi (which is actually brilliant).
Mmm, but what’s their plan to resist enshittification? After all, Google started out as “fundamentally different, user-centric.” What will Kagi do when their market penetration peaks and the business managers demand more growth?
You have to pay for kagi so they are not incentivized to serve ads. They are incentivized to give you a good set of search results so you keep paying.
Lots of services are both paid and still show ads. Like cable TV
And Microsoft Windows.
They’re not market-leading, but if they would be why wouldn’t they enshittify?
Just curious, in the hypothetical situation that 100% of users on the web used Kagi how is it any different? They’ll demand more growth at that point but how would they achieve it?
Well, if your argument is: “any company that becomes a monopoly will abuse monopoly power”, then sure I agree with you. You got me there!
My argument is: “given a reliable financial alternative to advertising, a company will be able to resist enshitification for a long time, as long as there is no absolute tyrannical monopoly.”
I assumed the last part was implied and I’m sorry for the confusion!
Makes sense, but yea it didn’t really answer the overall question of “if it hits peak market penetration how will it avoid going the Google route” since google also started with the same premise. I suppose the answer is hope it doesn’t become a monopoly
It’s also privately owned by one guy, so it doesn’t have to submit to investor pressure.
Steam, for example, is basically a monopoly for PC game sales, but hasn’t enshittified because it is privately owned.
While I agree that this does avoid enshitification, it’s always possible for a privately owned company to IPO. That’s why all of us are even here to begin with
It’s also certainly possible for a privately owned company (even one owned by a single individual) to undergo enshitification, it is only (if anything) less likely.
Exactly. The simple fact is, people need to get more willing to pay for things with money instead of personal data. Nothing is free, but we like the idea that things don’t cost money, and instead we’ve allowed corporations to literally buy and monetize our very selves.
Problem is, a lot of people don’t have a lot of money because of how the world has been allowed to go. Everything is funnelled towards the worst people who go unpunished somehow. There needs to be an uprising or something.
They charge an assload to use their service.
$5/mo
… per person.
Or $20 for 6 in your house. $240/yr for your family to use a search engine.
I mean… Come on! There’s no way that’s under 95% profit.
I’ve used it this month a bit for the free 100 searches, but found it rather similar to my Google results. Can someone enlighten me in how they provide a better service?
I find the results to be cleaner and more relevant at least. With Kagi the relevant link is usually first or second link (like Google used to be) and the same search on Google I sometimes have to scroll down about 3-4 pages till I get to something relevant. Worse some of the ads Google is pushing to the top are misleading or completely contrary to what I’m looking for.
Kagi allowing me to ban domains (bye bye pinterest) and boost others has also been pretty helpful.