While Apple should adopt RCS, I cannot help but feel that Google is being extremely hypocritical. They complain about iMessage being proprietary, but their implementation of RCS isn’t open source, and I believe they even mentioned they have no plans to open it up for 3rd party devs to implement it into their own sms apps. This just feels like an iMessage equivalent for Android. It has rich features that are exclusive to Android as a platform… just like iMessage within iOS/MacOS/iPadOS…