The industry called it “field engineering” previously, and “customer support” prior to that; renames happened every time the execs heard how this portion of their business is only a cost center and can easily be done by chat bots (to which the customer success people would say, good luck with that).
Yes we do AGIle: we ask ChatGPT what our customers want and then ask it to write software to fulfill those requirements. Every two weeks it writes up some imaginary sprint retrospective meeting notes. Planning poker doesn’t work so well, this iteration isn’t so good at bluffing yet.