This has been going on in some form or another for quite some time. There is an excellent BBC documentary by David Dimblebly from a few years ago that is worth watching. He travelled across Russia and this was going on all over. Ex military in schools teaching weapons drill and love for the motherland. Nor sure when it changed from motherland to fatherland. Maybe when Putin decided to come out of the nazi closet.
Good luck with that. After all it worked so well with cigarettes.