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Lol, the body language is so powerless. What happened to them that day?
The crushing realization of the impotent pointlessness of their existence.
That would take some self-reflection and I don’t think either of them see themselves in a mirror.
Good point. They probably saw an anti-nazi flyer on the way to whatever place they’re at, then 🤷
X with serifs, but only on the right side
What was ever the value of Twitter as a brand? They’re not in the T-shirt business.
Tweet because synonymous with microblogging, like Netflix and streaming for a time. Companies would kill to get that sort of brand penetration into common vocabulary.
Wtf does brand recognition have anything to do with T-Shirts?
Brand recognition is monetizable when you can apply it to other products. People like Apple computers; plop the logo on a phone and they’ll be predisposed to buy an Apple phone.
But Twitter doesn’t sell anything else. There aren’t going to be any Twitter-branded products that try to monetize the brand. So what’s the value of the brand lost by changing the name to “X”?
I would guess the ad revenue. Twitter sells ads. Businesses are probably less likely to advertise on a rebranded platform that implemented so many controversial changes that advertising on it is now not only hitting a much smaller target group (since people left) but is also associated negatively, which might lead to losing even more clients. It is like a local organic fair trade food brand being associated with nestle. This will probably not lead to an increase in sales but much the opposite.
Twitter isn’t losing users, it’s gaining them. They may be losing advertisers but “branding” doesn’t really have anything to do with that. Advertisers go where the eyeballs are, brands are otherwise meaningless to them.
Twitter isn’t losing users, it’s gaining them
[citation needed]
According to every source I can find X/Twitter has lost around 32 million users and counting since the rebrand.
Yeah but it’s gained more than that. So, on net, it’s gaining users.
This is just misinformation, Linda Yaccarino confirmed that Twitter is down from 140 million daily users at the end of 2022 to 121 million daily users now.
Is this stupid sack of self sucking anal fuck juice you, mate?
Yup! If you fled Ukraine rather than defending it, you’re a coward. Hope that helps!
Not if you’re the invading force
You know all those links and buttons and toolbars and popups on websites that say share on Twitter with the Twitter logo? That’s the brand.
Brands have tons of relevance beyond physical products.
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Apparently the owner of X.com agreed with you!
They’re a social media site, brand is incredibly important.
Nobody is job networking on reddit, nobody is dating on LinkedIn, and nobody keeping in touch with their highschool friend’s on Tinder.
The brand dictates how you use the business model. Onlyfans tired to pivot away from cyber-prostitutes but couldn’t beciase that is their brand.
One of the things I think is really unusual about Twitter is how bifurcated the user base used to be. I don’t think we understood exactly how until the verification thing.
On the one side, you’ve got people like me, the regular Twitter users; I followed a mix of people I knew professionally, people who were media figures, and then just random-ass accounts who were doing tweets I liked. I don’t pay for Blue, I don’t really care who’s “verified”, since that just meant “I work for a blog or a corporation” and advertising content is irritating and I avoid it if I can. Overall when Musk took over it didn’t change my experience at all, except that all of the media accounts I followed started complaining nonstop and it just got tedious and now I follow a lot fewer of them. One thing that’s changed is that “For You” is a lot better than “Following” since Musk re-did the algorithm (used to be the other way) and now I’m on the “For You” tab about 100% of the time. It’s more fun and more interesting.
On the other side you’ve got media Twitter users. The people for whom verification was a free perk of the job, people for whom the algorithm just showed them their peers affirming their content rather than any critical perspective, and who really have experienced a sea change in their Twitter experience. But largely what they’re complaining about is that their Twitter experience is now more like how mine always was. I think this is what people are talking about when they say “TPOT”, or “This Part of Twitter.”
So I guess what I’m getting at is that there used to be two Twitter “brands”; there was the one I knew, which hasn’t changed and probably won’t; and there was the one you knew if you were employed in the media in some capacity, where that experience probably has substantially degraded since now they’re forced to have interactions outside of TPOT. I think when people in the media say “Musk ruined Twitter”, or “X destroyed the Twitter brand”, that’s what they’re talking about because Twitter as they knew it is gone.
But for most people, people like me, Twitter is the same as its ever been. Little mini-posts from people who have interesting things to say.
Neither is Apple or Microsoft. What’s your point?
Both Microsoft and Apple sell t-shirts, in fact.
Do you think that’s why they do branding?
They do it so that you’ll carry over your positive impressions with the products you’ve used, to the new products they want to sell you. You like the Apple Mac, so you think you’ll like the Apple iPhone.
But Twitter just has the one product and it’ll always have just the one product. They’re not making a second product, ever. There’s nothing to transfer a favorable impression to. So what’s the “value” of Twitter as a brand, distinct from Twitter as an app? All Twitter is is an app.
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Would it surprise you?
Why not? They’ve been best buddies for a long time.
