Brand recognition is monetizable when you can apply it to other products. People like Apple computers; plop the logo on a phone and they’ll be predisposed to buy an Apple phone.
But Twitter doesn’t sell anything else. There aren’t going to be any Twitter-branded products that try to monetize the brand. So what’s the value of the brand lost by changing the name to “X”?
I would guess the ad revenue. Twitter sells ads. Businesses are probably less likely to advertise on a rebranded platform that implemented so many controversial changes that advertising on it is now not only hitting a much smaller target group (since people left) but is also associated negatively, which might lead to losing even more clients. It is like a local organic fair trade food brand being associated with nestle. This will probably not lead to an increase in sales but much the opposite.
Twitter isn’t losing users, it’s gaining them. They may be losing advertisers but “branding” doesn’t really have anything to do with that. Advertisers go where the eyeballs are, brands are otherwise meaningless to them.
This is just misinformation, Linda Yaccarino confirmed that Twitter is down from 140 million daily users at the end of 2022 to 121 million daily users now.
Brand recognition is monetizable when you can apply it to other products. People like Apple computers; plop the logo on a phone and they’ll be predisposed to buy an Apple phone.
But Twitter doesn’t sell anything else. There aren’t going to be any Twitter-branded products that try to monetize the brand. So what’s the value of the brand lost by changing the name to “X”?
I would guess the ad revenue. Twitter sells ads. Businesses are probably less likely to advertise on a rebranded platform that implemented so many controversial changes that advertising on it is now not only hitting a much smaller target group (since people left) but is also associated negatively, which might lead to losing even more clients. It is like a local organic fair trade food brand being associated with nestle. This will probably not lead to an increase in sales but much the opposite.
Twitter isn’t losing users, it’s gaining them. They may be losing advertisers but “branding” doesn’t really have anything to do with that. Advertisers go where the eyeballs are, brands are otherwise meaningless to them.
[citation needed]
According to every source I can find X/Twitter has lost around 32 million users and counting since the rebrand.
Yeah but it’s gained more than that. So, on net, it’s gaining users.
This is just misinformation, Linda Yaccarino confirmed that Twitter is down from 140 million daily users at the end of 2022 to 121 million daily users now.
Is this stupid sack of self sucking anal fuck juice you, mate?
Yup! If you fled Ukraine rather than defending it, you’re a coward. Hope that helps!
Not if you’re the invading force
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Change Russian to Jew and maybe you will see the problem with that statement.
Russia is a shithole because it threw out all of its Jews. Too bad, they all moved to Brooklyn; our gain and your loss.
You know all those links and buttons and toolbars and popups on websites that say share on Twitter with the Twitter logo? That’s the brand.
Brands have tons of relevance beyond physical products.
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