• ares35@kbin.social
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    7 months ago

    catalog shopping had been popular for decades prior to the 1980s. it’s online shopping that some didn’t predict or believe would ‘take off’, including sears–the king of catalog sales prior to the rise of the internet.

    • Hyperreality@kbin.social
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      7 months ago

      The technology wasn’t the hurdle though. People knew it was perfectly feasible. In fact online shopping pre-dates the web and mainstream adoption of the internet by more than a decade. It was customers feeling safe enough entering bank details online and the whole thing being sufficiently secure. Which isn’t an irrational thing to worry about.