The money making came largely from the run and gun fans. As the game progressed, DLC gradually favoured loud action heists, which implies that they sold better, I think the whales who’d spend thousands on the game like to be seen by other players (and people could get their social fix from the game that’s pretty essential to massive numbers if addicted gamers) and stealth is best solo while loud is best co-op, so the money comes from loud heists.