Simple websites are better than beautiful ones. I'll repeat that for the folks in the back. Simple websites are better than beautiful ones. Let me be clear what I mean by a simple website. I don't mean a Wordpress site with a minimalist theme. I also don't mean a Substack …
Pretty sites are cool and all, but in my experience super simple things often just don’t work. I’m not patient anymore when it comes to stuff like that, so I’ll close the tab real quick and find the information elsewhere or move on to the next thing.
Pretty sites aren’t aimed at us though.
For the average consumer grabbing their attention is really important and first impressions mean a lot.
If they go onto a site that looks “basic” it’ll give a bad impression of the business.