(In the case that someone in Lemmy still use Google)

    • sugar_in_your_tea@sh.itjust.works
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      6 months ago

      Google’s ad search revenue amounted to 175 billion

      That includes way more than search:

      That “search and other” figure includes revenue generated on Google’s search properties, along with ads on other Google-owned properties like Gmail, Maps and the Google Play app store.

      I couldn’t find a reliable source for a breakdown, so I’ll use Microsoft Bing statistics instead:

      • $12.2B ad revenue in 2023
      • ~1.3 billion unique visitors globally as of March 2023
      • $9.66 Bing revenue per user

      That last number is really close to my $1/month figure.

      So something around $1/month range seems like a fair replacement for ad revenue for a search engine.