The term “greenwishing” was coined in 2019 by long-time investment adviser Duncan Austin to characterize the failure of the “sustainable business” model to materially contribute to climate change mitigation…
I allowed myself to call it that way, because the author has incorporated in this text the business narrative of climate change.
Just to clarify that greenwishing was not a typo:
I allowed myself to call it that way, because the author has incorporated in this text the business narrative of climate change.