Today, 7-Eleven’s new owners, SEJ Asset Management & Investment Company — owned by Seven-Eleven Japan Co., Ltd — feel the company’s U.S. locations need a makeover.
The company said some U.S. locations will soon have a significant change in their look, feel and product offerings, along with a rebranding that includes a certain Japanese flair.
Some customers could see much more of an emphasis on fresh sandwiches, fried chicken, sushi, and desserts in the menu offerings, too, rather than things like hot dogs and slurpees
… sushi?
C’mon Japan, you think Americans are going to trust raw fish 7-11 sushi?
I spent a bit of time living in Japan, and to this day, years later, I still frequently dream of visiting Japan and one of my top priorities being going to kombini (convenience stores). They’re amazing. I hope 7-Eleven is able to transform the convenience store experience in the US into a kombini experience.