You are also getting fairly biased feedback on this case, though. Realistically, I think companies like Beyond, Impossible, and Quorn have multiple product lines that give a taste and texture experience pretty damned close to their target, but people expect meat replacements to taste bad and so they do because taste is a wildly wishy-washy concept.
I am speaking from an in-house research perspective. Dont get me wrong, the marketing people wish you were right. And there are definitely products that are getting closer. But overall, consumer feedback is “bleh”.
You are also getting fairly biased feedback on this case, though. Realistically, I think companies like Beyond, Impossible, and Quorn have multiple product lines that give a taste and texture experience pretty damned close to their target, but people expect meat replacements to taste bad and so they do because taste is a wildly wishy-washy concept.
I am speaking from an in-house research perspective. Dont get me wrong, the marketing people wish you were right. And there are definitely products that are getting closer. But overall, consumer feedback is “bleh”.