BlackRose@slrpnk.net to Technology@lemmy.worldEnglish · 1 year agoMastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochkoasumetech.comexternal-linkmessage-square4fedilinkarrow-up19arrow-down10
arrow-up19arrow-down1external-linkMastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochkoasumetech.comBlackRose@slrpnk.net to Technology@lemmy.worldEnglish · 1 year agomessage-square4fedilink
minus-squareconst_void@lemmy.mllinkfedilinkEnglisharrow-up1·1 year agoGreat for the fediverse but also weird reason to jump ship. All the other bullshit was fine, but “whoa they changed the logo now I’m out”?
minus-squareTheSaneWriter@lemmy.thesanewriter.comlinkfedilinkEnglisharrow-up1·1 year agoA lot of people stay because of lingering attachment to the platform. As weird as it is, changing the branding subconsciously tells the human brain “This is a new platform” and that makes switching mentally easier.
Great for the fediverse but also weird reason to jump ship. All the other bullshit was fine, but “whoa they changed the logo now I’m out”?
A lot of people stay because of lingering attachment to the platform. As weird as it is, changing the branding subconsciously tells the human brain “This is a new platform” and that makes switching mentally easier.