Its a ploy in that people assume they are eating fruit and not some kind of pulp that’s next to the actual fruit. Jackfruit rags don’t sound too tasty so they leave it out purposefully. I understand but wouldn’t mind if they invented another word to use so if I actually serve jackfruit fruit to people it’s not weird for them by how different it is from the rags.

I still think it’s strange that the seeds aren’t also marketed as edible. Its kinda like potato once boiled so I guess potatoes are just easier to use in a large scale.